ESA + Ass Industries (Shirt)

Back in the 90’s it was impossible to show up to the hill in the Northeast without seeing an I Love Ass sticker on someone’s board or whip. These stickers with a heart and the word ASS on them were a must have for anyone who wanted to display his or her stance on conforming to the rules. It wasn’t the stickers though that made this company stand out among the rest. No, it was their wax!!! In a market dominated by ski companies came an alternative, anti corporate brand owned and operated by snowboarders. Their line of Haul Ass wax with “State of the Fart Technology” quickly became the wax of choice for snowboarders everywhere. It earned Snowboarder Magazine’s Golden Seal of approval and was rated Best Wax in the business.

Ass Industries dominated the wax industry for over a decade and produced one of the best snowboarding teams of the time with riders like Devun Walsh, MFM, Blue Montgomery, Pat Moore, Mike Ravelson, Austen Sweetin, Lick the Cat, Chris Bradshaw, Deadlung, Ikka Backstrom, Curtis Ciszek, Parker Szumonwski, Lauri Heiskari, Eero Niemela, Mara Rand, Andrew Brewer, Darrell Mathes, Jed Anderson, L.N.P, Ben Bilocq, Zach Normandin, Cam Pierce, Brendon Rego, Alexa McCarty, Eugene Stancato, Nice Doucette, Tyler L' ‘Huerex, Steve Lauder, Erich Rehbein, Zach Diamond, and many more.